Atria Investments purchased a new stake in shares of Alphabet Inc (NASDAQ:GOOGL) during the fourth quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The institutional investor purchased 2,837 shares of the company’s stock, valued at approximately $2,074,000.

Several other institutional investors have also added to or reduced their stakes in the company. Van Cleef Asset Management raised its position in Alphabet by 2.3% in the fourth quarter. Van Cleef Asset Management now owns 7,235 shares of the company’s stock worth $5,629,000 after buying an additional 164 shares during the period. Fulton Bank raised its position in Alphabet by 0.9% in the fourth quarter. Fulton Bank now owns 4,521 shares of the company’s stock worth $3,518,000 after buying an additional 40 shares during the period. Detwiler Fenton Investment Management acquired a new position in Alphabet during the fourth quarter worth $457,000. Merriman Wealth Management raised its position in Alphabet by 2.6% in the fourth quarter. Merriman Wealth Management now owns 630 shares of the company’s stock worth $467,000 after buying an additional 16 shares during the period. Finally, Verde Servico Internacionais acquired a new position in Alphabet during the fourth quarter worth $29,508,000.

Alphabet Inc (NASDAQ:GOOGL) opened at 761.35 on Friday. The company has a 50-day moving average price of $750.90 and a 200-day moving average price of $706.29. Alphabet Inc has a 12-month low of $521.72 and a 12-month high of $798.69. The firm has a market cap of $523.60 billion and a PE ratio of 32.09.

GOOGL has been the subject of a number of recent analyst reports. Oppenheimer raised Alphabet from a “market perform” rating to an “outperform” rating and upped their price objective for the stock from $670.00 to $700.00 in a research note on Friday, October 2nd. Deutsche Bank reaffirmed a “buy” rating and issued a $840.00 price objective on shares of Alphabet in a research note on Sunday, October 4th. Robert W. Baird reaffirmed a “buy” rating and issued a $780.00 price objective on shares of Alphabet in a research note on Thursday, October 8th. Credit Suisse reiterated an “outperform” rating and issued a $815.00 target price (up from $750.00) on shares of Alphabet in a research report on Friday, October 9th. Finally, Pivotal Research boosted their target price on Alphabet from $620.00 to $670.00 and gave the stock a “hold” rating in a research report on Thursday, October 15th. Four analysts have rated the stock with a hold rating and forty-four have given a buy rating to the company. Alphabet currently has a consensus rating of “Buy” and an average price target of $833.26.

Alphabet Inc (NASDAQ:GOOGL) is a collection of Companies. The Company’s collection include Calico, Google’s health and longevity effort; Nest its connected home business; Fiber, its gigabit internet arm; and its investment divisions such as Google Ventures and Google Capital, and incubator projects, such as Google X. These will be managed separately in Alphabet. On October 2, 2015, Google implemented a holding company reorganization pursuant to the Agreement and Plan of Merger (the Merger Agreement), dated as of October 2, 2015, among Google, Alphabet and Maple Technologies Inc., a Delaware corporation (Merger Sub), which resulted in Alphabet owning all of the outstanding capital stock of Google. Pursuant to the Alphabet Merger, Merger Sub, a direct, wholly owned subsidiary of Alphabet and an indirect, wholly owned subsidiary of Google, merged with and into Google, with Google surviving as a direct, wholly owned subsidiary of Alphabet.

12 Month Chart for NASDAQ:GOOGL

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