Capstone Asset Management Company increased its position in shares of Alliance Data Systems Co. (NYSE:ADS) by 1.7% during the fourth quarter, according to its most recent disclosure with the SEC. The hedge fund owned 5,649 shares of the company’s stock after buying an additional 92 shares during the period. Capstone Asset Management Company’s holdings in Alliance Data Systems were worth $1,562,000 as of its most recent SEC filing.

Several other hedge funds and other institutional investors have also bought and sold shares of ADS. Lenox Wealth Advisors raised its position in Alliance Data Systems by 18.7% in the fourth quarter. Lenox Wealth Advisors now owns 197 shares of the company’s stock valued at $54,000 after buying an additional 31 shares during the last quarter. Creative Planning raised its position in Alliance Data Systems by 19.2% in the fourth quarter. Creative Planning now owns 1,862 shares of the company’s stock valued at $515,000 after buying an additional 300 shares during the last quarter. Charter Trust Company acquired a new position in Alliance Data Systems during the fourth quarter valued at approximately $298,000. CIBC World Markets acquired a new position in Alliance Data Systems during the fourth quarter valued at approximately $398,000. Finally, Watch Point Trust Company acquired a new position in Alliance Data Systems during the fourth quarter valued at approximately $415,000.

Shares of Alliance Data Systems Co. (NYSE:ADS) traded down 0.15% during mid-day trading on Wednesday, hitting $249.22. 57,148 shares of the stock traded hands. Alliance Data Systems Co. has a one year low of $237.10 and a one year high of $312.00. The stock has a market cap of $15.24 billion and a PE ratio of 33.71. The stock has a 50-day moving average of $265.57 and a 200 day moving average of $273.65.

Several research analysts have recently commented on the stock. Deutsche Bank reissued a “buy” rating on shares of Alliance Data Systems in a research note on Friday, October 23rd. Piper Jaffray raised shares of Alliance Data Systems from a “neutral” rating to an “overweight” rating and raised their price objective for the company from $305.00 to $352.00 in a research note on Wednesday, November 25th. Credit Suisse assumed coverage on shares of Alliance Data Systems in a research note on Thursday, December 10th. They issued a “neutral” rating and a $307.00 price target for the company. Sterne Agee CRT assumed coverage on shares of Alliance Data Systems in a research note on Thursday, December 17th. They issued a “buy” rating and a $320.00 price target for the company. Finally, Barclays lifted their price target on shares of Alliance Data Systems from $325.00 to $350.00 and gave the stock an “overweight” rating in a research note on Tuesday, January 5th. One investment analyst has rated the stock with a sell rating, three have given a hold rating and twelve have assigned a buy rating to the company. Alliance Data Systems presently has an average rating of “Buy” and an average price target of $327.27.

In other news, EVP Bryan A. Pearson sold 4,000 shares of the company’s stock in a transaction dated Tuesday, December 22nd. The shares were sold at an average price of $273.97, for a total transaction of $1,095,880.00. Following the completion of the transaction, the executive vice president now owns 19,226 shares of the company’s stock, valued at approximately $5,267,347.22. The transaction was disclosed in a filing with the SEC, which is available at this hyperlink.

Alliance Data Systems Corporation is a provider of data-driven marketing and loyalty solutions serving consumer-based businesses in a variety of industries. The Company operates through three segments: LoyaltyOne, which includes the Company’s Canadian AIR MILES Reward Program and BrandLoyalty; Epsilon, which provides direct marketing solutions, and Private Label Services and Credit, which provides risk management solutions, account origination, funding, transaction processing, customer care, collections and marketing services for the Company’s private label and co-brand retail credit card programs. The Company offers a portfolio of integrated outsourced marketing solutions, including customer loyalty programs, database marketing services, end-to-end marketing services, analytics and creative services, direct marketing services and private label and co-brand retail credit card programs.

12 Month Chart for NYSE:ADS

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