GoPro (GPRO) Goes Waterproof With New Camera, HERO4 Session

There are a lot of things you can do with a GoPro camera and now GoPro Inc. (GPRO) is introducing its smallest and first completely waterproof camera on, the cube-shaped HERO4 Session.  the camera reportedly is waterproof up to 33 feet, alleviating the need for a separate case that consumers used with previous GoPro cameras. The HERO4 Session is designed with a single shutter button, that when pressed begins filming automatically, a feature GoPro says drastically increases the speed that footage can be captured.

The HERO4 Session shoots video in several modes, including up to 1080p at 60 frames per second.  the camera will retail for$399 when it hits the stores on July 12.

For now investors don’t seem impressed. GoPro Inc. (GPRO) shares are down nearly 4% to $49.60  in early trading on slightly higher than normal volume. GoPro Inc. (GPRO) shares have lost 20%  year-to-date and 4% over the last four weeks.

The company has a market cap of $6.65 billion and is scheduled to report earnings on July 31, 2015. The company last reported on April 28, 2015 $.24 EPS on revenue of $363 million, above the consensus of $.18 per share and $340 million.

Analysts have mixed opinions about the future of GoPro.  Goldman Sachs initiated coverage today with a price target of $60.

GoPro, Inc. produces mountable and wearable cameras and accessories. The Company’s products are cameras, mounts, accessories, and software and app.

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