P. R. Herzig & Company continued to hold its stake in Alphabet Inc (NASDAQ:GOOGL) during the fourth quarter, according to its most recent disclosure with the SEC. The firm owned 703 shares of the company’s stock at the end of the fourth quarter. P. R. Herzig & Company’s holdings in Alphabet were worth $547,000 as of its most recent SEC filing.

Other institutional investors also recently bought and sold shares of the company. Taylor Wealth Management Partners increased its position in Alphabet by 5.0% in the fourth quarter. Taylor Wealth Management Partners now owns 84 shares of the company’s stock worth $65,000 after buying an additional 4 shares during the period. Benjamin F. Edwards & Company increased its position in Alphabet by 1.3% in the fourth quarter. Benjamin F. Edwards & Company now owns 622 shares of the company’s stock worth $484,000 after buying an additional 8 shares during the period. Baystate Wealth Management increased its position in Alphabet by 3.1% in the fourth quarter. Baystate Wealth Management now owns 335 shares of the company’s stock worth $261,000 after buying an additional 10 shares during the period. Campbell Newman Asset Management increased its position in Alphabet by 1.0% in the fourth quarter. Campbell Newman Asset Management now owns 1,158 shares of the company’s stock worth $901,000 after buying an additional 11 shares during the period. Finally, Ipswich Investment Management Company increased its position in Alphabet by 0.3% in the fourth quarter. Ipswich Investment Management Company now owns 4,960 shares of the company’s stock worth $3,859,000 after buying an additional 15 shares during the period.

Shares of Alphabet Inc (NASDAQ:GOOGL) opened at 745.46 on Monday. Alphabet Inc has a 12-month low of $503.48 and a 12-month high of $798.69. The firm’s 50-day moving average is $755.60 and its 200-day moving average is $699.60. The firm has a market cap of $512.67 billion and a price-to-earnings ratio of 31.42.

GOOGL has been the topic of several analyst reports. Oppenheimer raised shares of Alphabet from a “market perform” rating to an “outperform” rating and increased their target price for the stock from $670.00 to $700.00 in a research report on Friday, October 2nd. Deutsche Bank reissued a “buy” rating and set a $840.00 target price on shares of Alphabet in a research report on Sunday, October 4th. Robert W. Baird reissued a “buy” rating and set a $780.00 target price on shares of Alphabet in a research report on Thursday, October 8th. Credit Suisse reissued an “outperform” rating and set a $815.00 target price (up from $750.00) on shares of Alphabet in a research report on Friday, October 9th. Finally, Pivotal Research increased their target price on shares of Alphabet from $620.00 to $670.00 and gave the stock a “hold” rating in a research report on Thursday, October 15th. Four equities research analysts have rated the stock with a hold rating and forty-four have assigned a buy rating to the stock. The stock currently has a consensus rating of “Buy” and a consensus target price of $827.73.

Alphabet Inc (NASDAQ:GOOGL) is a collection of Companies. The Company’s collection include Calico, Google’s health and longevity effort; Nest its connected home business; Fiber, its gigabit internet arm; and its investment divisions such as Google Ventures and Google Capital, and incubator projects, such as Google X. These will be managed separately in Alphabet. On October 2, 2015, Google implemented a holding company reorganization pursuant to the Agreement and Plan of Merger (the Merger Agreement), dated as of October 2, 2015, among Google, Alphabet and Maple Technologies Inc., a Delaware corporation (Merger Sub), which resulted in Alphabet owning all of the outstanding capital stock of Google. Pursuant to the Alphabet Merger, Merger Sub, a direct, wholly owned subsidiary of Alphabet and an indirect, wholly owned subsidiary of Google, merged with and into Google, with Google surviving as a direct, wholly owned subsidiary of Alphabet.

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